Brand building

3 simple things you can do on Instagram

If you occasionally have breaks from socials then good for you – I do too. …But does the thought of getting visible and consistent make...

Are you making extraordinary claims?

Recently I received an email from a self-discovery coach announcing that ‘Instagram is dead’ and asking if I wanted to learn how she grew...

8 Tips to make your blog “A Brand”

Branding is more than just a logo – it’s a reflection of you, and your brand is your identity. It should create a feeling so that people...

Why do I need to build an email list?

Everyone’s talking about the day that Instagram and Facebook went down (October 2021). Did you notice it? What did you do without social...

Repurpose your content – it’s not cheating!

Please, please, please repurpose your content. Constantly creating new and engaging content is one of the biggest things people struggle...

Storytelling, business comms and copywriting tips

Social media is no longer about broadcasting. When marketers first started using social media as a marketing channel, there was less...

How to start a craft blog: questions, tips and ideas for handmade businesses

What a blog is and how it can benefit people with a handmade business? When blogging originally started it was more like a diary that...

Content trends in 2022

Online businesses and services exploded during the pandemic and continue to grow. This means that businesses need to work harder to set...

Tips for tone of voice

Tone of voice isn’t just ‘the way a person is speaking to someone’ – it applies to your brand copy too and not just how you sound when...

Consistency in content marketing

Consistency in content marketing means what you share, when and how you share it. Your content should carry a unique voice and style and...

Super-specialist or extraordinary generalist?

Jack of all trades or master of one? or none? The phrase ‘Jack of all trades’ seems to have become something to be ashamed of and almost...

Julia Ferrari says “You need show everybody you’re an expert.”

Meet Julia, owner of Julia Ferrari Web Design. Julia is super passionate about supporting small businesses and creating the website they...

The Importance Of Good Copywriting For Your Website

You might think that with the rise in social media use that websites are no longer the main focus and SMO (social media optimisation) is...

What is branding and how do you build an authentic one?

I’m not a business consultant or coach so why am I writing about this? Because it’s important to start at the start, this is where the...