You might think that with the rise in social media use that websites are no longer the main focus and SMO (social media optimisation) is more important than SEO (search engine optimisation).
But no matter how good your social media profile is or how many followers you have your website is still something people look at and base decisions on. A professional looking website design is vital for success but that’s only half of it.
Great website copy and content is equally, if not more important than the appearance of your website.
Copy attracts the search engine that drives traffic to your site AND words convert people into clients and customers.
If your communication isn’t clear or reflects your business and message then you will struggle with content marketing and marketing is pretty vital in business.
Every word on your website should serve a purpose and add value to the page.
A study found that people read only 20 percent of the text of a website on average. So keep your pages clean (lots of white space), use bullet points where possible and break up paragraphs.
Less is more.
When you first start out, like most people, you’ll probably bootstrap your business and create everything from scratch with very little or no money. You’ll build your website, get a little logo and pick some colours, write your own marketing copy, set some goals and create your content.
Eventually, you’ll want to polish everything up, clarify your message and get your business professionally branded and get some professional photos, maybe even work with a coach.
Hiring a professional copywriter doesn’t always come top of the list but a good copywriter understands marketing, how to develop your brand tone and carefully select the right language to build trust and connect with potential clients.
Here’s what a copywriter will do…
Catch the attention of your ideal client
Draw your ideal client into your sales copy with a strong emotional appeal
Make the person feel like you’re talking directly to them
Describe the benefits of your products or services with persuasive sincerity
Demonstrate how you can solve the problem that led them to your site
Close the deal and ask for the sale / call / order
Words are powerful so do you consider carefully what you’re writing?
If you want to know more don’t be shy, we can have a chat.
Looking for a fantastic web designer then get in touch with Julia Ferrari.