Constantly churning out fresh, engaging content can feel like running on a hamster wheel when you're a small business, especially if it's just you and it's way down on your list. It's just kind of sitting there not getting done, and you know you need to do it but time is short...
But what if I told you there was an easier way, it kind of feels like cheating but take it from me, it's not, it's your secret weapon, and you don’t always need to create from scratch.
Repurpose your content.
Repurposing isn’t just some lazy shortcut - it’s an essential strategy that amplifies your message, maximises your reach, and keeps your sanity intact.
Here's why and how you can make the most of your existing content...
Why Repurposing Content is a No-Brainer
Strengthens Your Message: Repetition builds recognition. Sharing your content in different ways ensures your message resonates with your audience and reinforces your expertise.
Breathes New Life Into Old Gold: Got a blog post that didn’t quite take off? Or maybe a video you’re proud of but didn’t get enough eyeballs? Dust it off, refresh it, and put it back out there. Timing is everything, what flopped last year might hit differently today.
Saves Time and Energy: You poured hours into that blog post or video - why let it collect digital dust? Repurposing ensures your hard work gets the attention it deserves, without reinventing the wheel.
Caters to Different Preferences: Not everyone reads blogs. Not everyone watches videos. Repurposing content into multiple formats—blogs, infographics, videos, captions, or newsletters, lets you meet your audience where they are.
What If I’m Feeling Overwhelmed?
If you’re struggling to map things out, stay consistent or have no time to faff around in Canva repurposing is a lifesaver. It’s okay to lean on what you’ve already created when life gets hectic.
Here’s how to stay visible, even when inspiration is running low:
Give Yourself Space: Take a breather to brainstorm and plan.
Pick Topics That Resonate: Focus on evergreen themes relevant to your business.
Repurpose Content: You don’t need to start from scratch every time.
Tap Into Inspiration: Read articles, listen to podcasts, or talk to a friend—creativity often sparks when you step away from the pressure to create.
Get Real: Try and stick the things that are relevant, but don't hold back on that opinion, be honest. Sometimes the ranty content gets more engagement than anything prim and professional.
How to Repurpose Content Like a Pro in 5 Steps
Map out themes, key dates, or upcoming launches. Align your repurposed content with what’s happening in your business calendar.
Anchor your content around a theme that ties to your business goals or audience interests. A focused theme keeps things cohesive and impactful.
Set aside dedicated time each week or month to create and repurpose content. Whether it’s editing a blog into captions or turning a webinar into bite-sized posts, batching is your productivity BFF.
Love blogging? Use your blog as the foundation—break it down into social media posts, email newsletters, or even video scripts. Prefer video? Transcribe it using AI and repurpose it into written formats. Play to your strengths!
Take your content further by reformatting it. Examples:
Infographics: Turn stats or key points into eye-catching visuals.
Video Snippets: Clip out a key insight from a long-form video.
Carousel Posts: Simplify complex ideas into swipeable slides.
Worried About Low Engagement? Here’s Why You Shouldn’t Be
Maybe a piece of content flopped last time - does that mean it’s doomed forever? Nope.
Algorithms, timing, and audience priorities all play a role. Repurpose that content, tweak the messaging, and try again.
Pro tip: Present it in a new way. A blog post could become a carousel, a listicle, or a tweet series. Refreshing your content keeps it relevant and exciting.
Your Words Matter, Even If Instagram Says Otherwise
Vanity metrics aren’t everything. Sure, low engagement or reach can sometimes feel like a waste of time, but don’t let it kill your vibe. Use this time to double down on blogs, newsletters, or building your email list - places where algorithms don’t dictate your success.
Don’t let the algorithm (or the pressure to keep up) drain your creativity.
Revisit, refresh, repurpose: Breathe new life into old content.
Save time, work smarter: Focus on impact, not endless creation.
Experiment and explore: Try different formats and have fun with it.
Repurposing is about making your life easier while giving your audience what they need. And the best part? It’s a sustainable way to grow your brand and message.
Comentarios