If you occasionally have breaks from socials then good for you – I do too.
…But does the thought of getting visible and consistent make you just want to throw your phone out the window?
The thought of getting back into the groove, showing up consistently, and actually being visible can make even the calmest of us feel that pressure. Here’s the good news: I’ve done the strategic thinking for you. You don’t need grandiose plans or six-figure budgets. Trust me, it’s the little tweaks that bring a social media strategy together.
So let’s get you started with these bite-sized, sanity-saving tips:
1. Get Your Instagram House in Order
How’s that profile looking? Think of it as the front door to your digital home. Does your bio still reflect your brand, or is it saying “I wrote this three years ago and forgot about it”? Your bio should solve your customer’s problems in one sentence, like the elevator pitch you’d give if you only had, well, 150 characters.
Check your links – all of them. The last thing you want is a broken link leading to the digital void. And while we’re at it, can your story highlights do some heavy lifting? Use them to introduce yourself, showcase your services, or share testimonials. First impressions are everything, so pin 1-3 of your best posts to give newcomers a snapshot of what you’re all about.
Done all that? Good. Now set a reminder to do this quarterly. It takes 10 minutes, but the impact? Huge.
2. Create a Plan (aka Your Strategy)
Grab a pen, a note book or a packet of post-it notes, and jot down a simple plan for the next month. No need for fancy software here – we’re keeping it low-key. Think of it as a “testing plan” rather than a rigid schedule. Social media is unpredictable, and flexibility is key.
Ask yourself: what do you want to learn? Maybe you’re curious if Instagram reels content performs better than static images. Try posting videos one week, images the next, and compare the stats. Did videos get more eyeballs, while photos drove more comments? Use these insights to fine-tune your content plan – a little trial and error now will save you guesswork down the road.
3. Say Hello to Your Audience
A major part of social media is breaking down the walls between you and your audience. So let them in! Try a poll, host a casual live session, or even just ask a question in your stories. Not only will this boost engagement, but it’ll give you direct insights into what they actually want to see from you.
Imagine the relief of not having to guess what kind of content they like. Let them tell you! And bonus points: people love feeling like they’re part of the process.
4. Celebrate Your Wins
Once you’ve done the above, take a moment to celebrate. And I’m not talking about a casual, “Oh, that’s nice.” I mean genuinely take a step back and give yourself a pat on the back. Social media isn’t easy. It’s a commitment, it’s mental gymnastics, and it’s putting yourself out there every day.
So whether it’s a little cheer when a post performs better than expected or a full-on victory dance for finally nailing that caption, celebrate.
So there you go. Small, manageable steps that add up to a big difference. Social media doesn’t have to be a monstrous task that takes over your life. With a bit of planning, some testing, and a lot of genuine connection, you’ll have a social strategy that feels less like a chore and more like an extension of your brand. Now go... and make social media fun again!
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